KABIRI CONSULTING

Starting a business during uncertain times doesn't have to be as scary or stressful as it seems. Picking up where I left off in my last...

You can always find a reason to start, or not start, a business. Economic stress creates tough environments for business owners, but they...

Lessening the cognitive load for your customers may win them over the long term. The more decisions your customers have to make to see...

Confirmation bias is easy to define but harder to spot when it's happening. It can prevent you from making solid data-driven decisions....

Pricing is a unique challenge that you want to get right. Many businesses do pricing research that has participants evaluate a list of...

A Decision Science approach to imposter syndrome starts with the premise that feelings of imposterism might not be triggered by...