Nika Kabiri, JD PhDFeb 254 minEmotion versus function: how I miss smoking, and what that has to do with building a solid brandA one-size-fits-all, purely emotional approach to brand-building doesn't work in the internet age. Access to information about product/service functionality ...
Nika Kabiri, JD PhDFeb 34 minThe “consumers don’t do what they say” dilemma, and why Decision Science is the answerWhat consumers say don't always line up with what they do. Some believe the answer is to make a choice: trust their words or trust their beh
Nika Kabiri, JD PhDJan 214 min5 things you can do to make better decisions (from someone who is tired of "5 things" lists)Perseverating over your decision won't lead to a better decision. Seek out information, talk to different people, get better sleep, impose time limits, and s...
Nika Kabiri, JD PhDDec 30, 20193 minWhat my reluctant loyalty to Star Wars has to do with growing a strong brandCustomer loyalty doesn't always come from the heart. Sometimes your customers stick around because they feel stuck. Customers like this are
Nika Kabiri, JD PhDDec 10, 20194 minDeep dark secrets, consumer insights, and why you can't de-prioritize consumer researchConsumer research is often de-prioritized or put off because it's not considered as valuable as big data, not able to uncover possibilities for innovation, a...
Nika Kabiri, JD PhDDec 3, 20193 minNever say "always": how sweeping generalizations can compromise your businessConclusions about some can't be used to draw conclusions about all - even if the "some" constitutes a majority. Life is too complex to simplify into sweeping...