Nika Kabiri, JD PhD4 minRacing, kickboxing, and building endurance as a decision-makerDecision fatigue is real, but putting off decisions because you're tired has a downside. This week I explain why it's important to...
Nika Kabiri, JD PhD4 minToo exhausted to choose: how avoiding decision fatigue can make you more persuasiveMaking decisions can be exhausting. The more decisions someone makes, and the more intensely they think about them, the more quickly...
Nika Kabiri, JD PhD4 minSelling to a know-it-all: the challenge of dealing with earned dogmatismSome people believe they're experts when they're not, when life experiences re-enforce a sense of expertise that doesn't really exist....
Nika Kabiri, JD PhD4 min"Why is he so stubborn?!": How understanding preference stability can benefit your businessWe care about what consumers want, so we ask their preferences. But if you don't explore the stability of those preferences, you could be...