Blog | Kabiri Consulting

DECISION SCIENCE BLOG

Better business decisions in 4 minutes or less.

Subscribe here.

Oct 22, 2019
4 min

"Why is he so stubborn?!": How understanding preference stability can benefit your business

We care about what consumers want, so we ask their preferences. But if you don't explore the stability of those preferences, you could be...

My writer's block, your benefit: how to work your way out of indecision

Nika Kabiri, JD PhD

Oct 15, 2019
4 min

My writer's block, your benefit: how to work your way out of indecision

When we're stuck making decisions, we crave more options. In reality, constraints are more likely to get us unstuck. Time constraints for...

Nika Kabiri, JD PhD

Oct 8, 2019
4 min

Achy joints and botox: how aging consumers can benefit your brand

Aging consumers are more likely to see the gray - less likely to get hung up on the black-and-white. They're more forgiving and less dist...

Nika Kabiri, JD PhD

Oct 1, 2019
4 min

"How could I be so stupid?!"

It's human to judge the quality of a decision by its outcome. But outcomes are shaped by variables that have nothing to do with the actua...

Freaking out and buying stuff: Why you should pay attention to consumer stress

Nika Kabiri, JD PhD

Sep 24, 2019
4 min

Freaking out and buying stuff: Why you should pay attention to consumer stress

Stress causes consumers to more likely act on impulse, which often involves habitual behavior. If you're trying to get consumers to try y...

"Let it burn": What meaning-making in Brazil tells us about consumer insights

Nika Kabiri, JD PhD

Sep 17, 2019
4 min

"Let it burn": What meaning-making in Brazil tells us about consumer insights

The Brazilian government wants people to just stop making such a deal about the Amazon rainforest fires. As if we don't have our own prob...

{"items":["5db5ed1b81ef5800176cc0c6","5db5ec0f2e463200179c5e41","5db5eb752db71d0017f85fde","5db5ea4c2246df001779425d","5db5e95fe1b135001738947d","5db47b63fa9727001764005a"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_12","value":"rgba(209,224,235,1)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}

1 2 3