KABIRI CONSULTING

Decision fatigue is real, but putting off decisions because you're tired has a downside. This week I explain why it's important to...

Making decisions can be exhausting. The more decisions someone makes, and the more intensely they think about them, the more quickly...

Some people believe they're experts when they're not, when life experiences re-enforce a sense of expertise that doesn't really exist....

We care about what consumers want, so we ask their preferences. But if you don't explore the stability of those preferences, you could be...

When we're stuck making decisions, we crave more options. In reality, constraints are more likely to get us unstuck. Time constraints...

Aging consumers are more likely to see the gray - less likely to get hung up on the black-and-white. They're more forgiving and less...