top of page


Nika Kabiri, JD PhD
Founder and Owner

Academic research on human decision-making offers so much insight relevant to business - but few businesses have been able to leverage it. My mission is to bring this knowledge to you.

Nika has spent 20+ years studying how people make decisions in a variety of contexts. She has a PhD in Sociology from the University of Washington, where her academic focus was on choice theory and decision-making within constraints. She's a faculty member at the University of Washington, where she teaches graduate and undergraduate courses on Decision Science.  


Nika has spent 10+ years working with businesses of all sizes, across all industry categories, conducting research that helps them drive strategic growth. Her clients have included Amazon, Microsoft, Sony, Oakley, PepsiCo, General Mills, Anheuser-Busch InBev, the Seattle Seahawks, VMware, Zillow, Expedia, Smartsheet, and the Sierra Club, just to name a few. She is also an Advisor at Madrona Venture Labs, where she helps startups get their footing.

Nika also has a JD from the University of Texas. She's contributed to the Huffington Post and Seattle Business Magazine, and has been interviewed by Forbes and Market Watch.

"We’re a start-up. Market research is expensive, time-consuming and frequently flawed. So we invited Nika to ground us in existing research relevant to our business. Two hours with her transformed how Rentline's team thinks about our product and go-to-market strategy. Pro tip: Invest in context before buying new data. Get Nika."

Ashley Wells, CEO, Rentline


I blog, write white papers and book chapters, and co-author books with industry experts. I've co-written a forthcoming book on how Decision Science can help optimize personal investment decisions. I've written book chapters on professional development, data analysis, and politics, and have published articles in peer-reviewed academic journals. I've written articles for Seattle Business Magazine and blog posts for the Huffington Post.

Contact me for a full list of my publications and to learn more about how my writing can help you grow your brand.

I have spoken at major conferences as well as in front of small groups. Here's a sample of what I currently speak about:

  • Why More People Aren't Buying Your Stuff: How Decision Science Can Help You Influence Consumer Purchasing

  • Not Blowing It: How to Make Confident Business Decisions

  • Decisive Culture: Using Decision Science to Build a Healthy Workplace Environment

Contact me to learn more, or to book me for your next virtual event.


I have years of experience teaching University-level courses and training students and young professionals on how to conduct research. I currently teach graduate and undergraduate courses on Decision Science at the University of Washington. I bring all this experience to my clients, offering teaching and training to help small businesses establish research programs and decision-making best practices.

Contact me to talk about how I can train your team to employ best practices in research and decision-making. 

Radio and Podcasts

I have been interviewed on radio shows and podcasts, where I've shared my original research and insights on consumer behavior and Decision Science. I have been a recurring guest on the LAWsome podcast, helping legal professionals grow their practices through solid decision-making. I am also available as a spokesperson for public relations campaigns.


Contact me to book me on your podcast or to learn more about how my spokesperson services can help build your brand through thought leadership. 

bottom of page