SERVICES
Harness the power of Decision Science and inform your business strategy in ways that traditional approaches can't.

MAKE WAVES WITH YOUR IDEA
Bring your product, service, or business idea to life. This service will:
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Identify your target market;
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Refine your concept or idea so that it's market-ready;
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Identify your greatest market opportunity;
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Develop your positioning and promise;
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All using a Decision Science framework.

CREATE A SPLASH AND GET NOTICED
Win more customers and grow your business.
This service will:
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Clarify the right audience;
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Create differentiation for your brand;
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Develop messaging and content that has market appeal;
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Create a data-driven PR, marketing, and SEO strategy;
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All using a Decision Science framework.

EARN FIDELITY
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Make your customers happy and win over hard-core fans.
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This service will:
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Uncover opportunities for increasing customer satisfaction;
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Identify drivers of delight and loyalty;
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Generate solutions to reduce customer pain;
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Develop a strategy for reducing churn;
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All using a Decision Science framework.

GET CUSTOM HELP
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Get in-depth consulting that can help you level up. Nika can help you with:
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Developing business strategies that yield optimal incomes in contexts of uncertainty;
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Making the right decisions regarding product development, pricing, branding, marketing, sales, and workplace culture;
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Understanding your consumers' decision-making processes;
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All using a Decision Science framework.