Before you do market research...

Consumers are the lifeblood of any business, but their behavior isn't always straightforward.


Analyzing big data can identify correlations and make predictions - but it can't get at the mechanisms that drive decision-making, to where behavior can be effectively changed. Market research relies on self-reported data, which isn't particularly reliable.

Nika examines consumer behavior in a different way. Leveraging existing research on human decision-making, Nika addresses each client's specific consumer-related question, informing strategic choices like how to change consumer habits, offer an appealing price point, offset anticipated purchase regret through messaging, and more.

By leveraging insights on human decision-making, you'll have a robust picture of why your consumers make their specific purchase choices - and what you can do to nudge them to purchase from you.

You'll also get a better idea of what market research you actually need, so you don't waste time and money on a research study that tells you what Nika already can.

How you know this is right for you

You've got a great product or service, but not enough people are buying it. And you want to know why.

Your marketing team needs compelling messaging. And you want to advise them on what that could be.

Your product team needs help nailing down the best features and price points. And you want to make sure they get it right. 

How it works

Nika interviews key stakeholders to understand the nature of the problem and what you already know about it.

Nika clarifies the framing of the problem and the direction of the insights. Client approves this before moving forward.

Nika delivers a report with key insights from the Decision Science research literature and shares results in a presentation.

Nika shares recommendations for original market research, to fill gaps in knowledge, delivering an outline for a market research rfp.