Your own consumer data, fast and affordable, 
for more confident decision-making.


When waiting six weeks for a $20K research report won't cut it.

Online surveys of American adults.

Results in days for a fraction of the typical price.

Designed by a highly experienced consumer researcher with 20+ years of experience.


Attitudes & Opinions

When you want to know what people are thinking, feeling, wanting.

Brand Health

When you need to know how well people know and like you, and how much they get you.

Idea Evaluation

When you want to test the promise of a new product or service idea.

Name Testing

When you want to know what to call your company or product, and what tagline to use.

Message Testing

When you want to know how strong your message is.

Interview Recruiting

When you need to people in the general population to interview for your own qualitative studies.

Why InsightKit?


To make the right business decisions, you can't go on gut or rely on experience.

You need real consumer data fast. And you need it often, which means it should be affordable.

Which is why paying a traditional market research firm $20K for a six-week study won't cut it. 

InsightKit survey tools can get you results in days at an affordable price. You can do 4 surveys for the price of 1 - and you can start making data-driven decisions before your data is stale.


How does InsightKit do this?

Partial standardization (total customization is a myth anyway).

Efficient tech-driven processes (so you don't pay for human error).

Automated reporting (already quality checked). 

The world is changing. The time to tolerate costly inefficiency in market research is over.


InsightKit is the solution.

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