Your own consumer data, fast and affordable, 
for more confident decision-making.


When waiting six weeks for a $20K research report won't cut it.

Online surveys of American adults.

Starting at $3,800.

Results in days.

Designed by an academically-trained and highly experienced consumer researcher.


Consumer Attitudes

When you want to know what consumers are thinking and feeling.

Idea Evaluation

When you want to test the promise of a new product or service idea.

Message Testing

When you want to know how strongly your brand messaging resonates.

Why InsightKit?


To make the right business decisions, you can't go on gut or rely on experience.

You need real consumer data fast. And you need it often, which means it should be affordable.

Which is why paying a traditional market research firm $20K for a six-week study won't cut it. 

InsightKit survey tools can get you results in days at an affordable price. You can do 4 surveys for the price of 1 - and you can start making data-driven decisions before your data is stale.


How does InsightKit do this?

Partial standardization (total customization is a myth anyway).

Efficient tech-driven processes (so you don't pay for human error).

Automated reporting (already quality checked). 

The world is changing. The time to tolerate costly inefficiency in market research is over.


InsightKit is the solution.

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