Here's how to get started, and what the process looks like:
If you're ready to go, and you know that InsightKit is right for you, the second step is make sure you know which tool you want to use: Consumer Attitudes, Idea Evaluation, or Message Testing. If you're not sure, check out our FAQs or send us an email with your questions, and we'll help.
Next, you need to know how many people you want to survey: 1000, 2000, 3000, or 4000 people. If you're not sure, check out our FAQs or send us an email with your questions, and we'll help. Note that this survey goes out to American adults 18 and older. Of you want to survey a more targeted demographic group, please email us and we can discuss customization options.
Next, gather the content you need to contribute to the survey instrument:
For the Consumer Attitudes tool, make sure you have 20 prepared statements that consumers can agree or disagree with. Also make sure you have up to 6 consumer profiling statements;
For the Idea Evaluation tool, make sure you have 2 idea descriptions fully written and up to 6 consumer profiling statements;
For the Message Testing tool, make sure you have 2 brand or message statements fully written and up to 6 consumer profile descriptions.
Once your content is ready to go, click on the "Get Started" button below. You'll be sent through a process that allows you to submit all the information we need to prepare your tool.
Once you've submitted all necessary information, an invoice will be prepared and sent to you. We can't start work until you pay in full. Credit cards are accepted!
Within five business days of payment, you'll get your report in your email in-box (assuming no customizaiton was done to your survey.