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Idea Evaluation Survey Tool

What it's for

Before investing time and energy into building something, make sure the American consumer will like it as much as you do. Learn what consumers think about your startup idea, new business idea, or new product or service you hope to offer.  Compare your idea to a comparable one that already exists in the market. Or, if you have two ideas and aren't sure which way to go, this tool can break the tie.

Useful for:

  • Deciding whether to move forward with an idea

  • Gauging the purchase potential of your idea

  • Sizing your potential market

  • Profiling your potential market

Also useful for gathering data you can use in business plans as well as in pitches to investors or lenders.

What's included

Survey of at least 1000 U.S. adults includes:

  • Evaluation of two product or service ideas, designed and written by you

  • 15 statements regarding the ideas that survey-takers can agree or disagree with (using a 5-point agreement scale) - 9 statements are fixed, 6 you can select from a list of options

  • 4 attribute statements that you contribute; survey-takers will indicate whether each statement applies to them (they would select all that apply)

  • Standard demographic questions (age, gender, parental status, income)

Data tables are delivered no more than 3 days after fielding begins.

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