Message Testing Survey Tool
What it's for
Learn what consumers think about your brand or marketing messaging. Compare your messaging statement against a competitors'. Or, if you're not sure which of two directions to go in, test both and see which consumers respond to better.
Useful for informing:
Brand promise and positioning statements
Brand pillar, or "reasons to believe" your brand promise
Messaging for marketing campaigns
Messaging for PR/ communications
Also useful for consumer targeting: this tool can profile the U.S. adults that respond most strongly and positively to your brand or message.
Evaluation of two message statements, designed and written by you
15 statements regarding the messages that survey-takers can agree or disagree with (using a 5-point agreement scale) - 9 statements are fixed, 6 you can select from a list of options
4 attribute statements that you contribute; survey-takers will indicate whether each statement applies to them (they would select all that apply)
Standard demographic questions (age, gender, parental status, income)
Report is delivered no more than 3 days after fielding begins.
What it costs
To survey 1000 U.S. adults. Full report with demographic and attribute data cuts included.
$1,800 for each additional 1000 people you want to survey, up to 4000 total.
If you want to survey a more defined or group of people, this tool is $3,800 + additional costs. Please reach out to Nika for a conversation about your target survey-taker and pricing.