Message Testing Survey Tool
What it's for
Learn what consumers think about your brand or marketing messaging. Compare your messaging statement against a competitors'. Or, if you're not sure which of two directions to go in, test both and see which consumers respond to better.
Useful for informing:
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Brand promise and positioning statements
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Brand pillar, or "reasons to believe" your brand promise
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Messaging for marketing campaigns
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Messaging for PR/ communications
Also useful for consumer targeting: this tool can profile the U.S. adults that respond most strongly and positively to your brand or message.
What's included
Survey of at least 1000 U.S. adults includes:
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Evaluation of two message statements, designed and written by you
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15 statements regarding the messages that survey-takers can agree or disagree with (using a 5-point agreement scale) - 9 statements are fixed, 6 you can select from a list of options
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4 attribute statements that you contribute; survey-takers will indicate whether each statement applies to them (they would select all that apply)
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Standard demographic questions (age, gender, parental status, income)
Report is delivered no more than 3 days after fielding begins.