The alternative to traditional market research and consulting.

We are a straight-shooting, social science-loving, highly accessible research and consulting firm that tackles business challenges using a Decision Science framework. We provide confidence, move you forward, and help establish you as a highly impactful member of your organization and industry.



Our services are all about helping you choose the right path forward. Whether your challenge is in brand, product, sales, workplace culture, or just getting started, the best path forward requires knowing where things go wrong - and how to prevent them.


Let's take a holistic approach.

And let's get real.



Good business comes down to making good decisions. A Decision Science framework identifies how decision-making goes wrong and what can be done to improve it. Human psychology limits our ability to decide well. Society and culture constrain us too.

It's brutal out there.

Decision Science can help.


You don't need to hire us to benefit from Decision Science insights. Our blog offers tips on how to make better business decisions, how to avoid pitfalls when engaging with your colleagues, and how to influence the choices of others (including consumers). 


Each post is at most a 4 minute read. You can do that. Easy.


Image by Nate Bell

Let's get to the soul of the problem.

Our consulting services address the real challenge behind every business problem: making the right decision.


Rather than just focus on decision inputs and outputs, we also focus on the decision-making process itself.  Our guidance isn't based on common knowledge, instinct, or just professional experience.

Led by a PhD social scientist trained in choice theory, who teaches Decision Science at the University of Washington and has over a decade of experience advising businesses, Kabiri Consulting offers realistic advice backed by solid behavioral and social science insights.


Whether you're building a brand, optimizing product features, pitching to investors, or working to improve internal morale and harmony, a Decision Science approach can effectively tackle your business challenge. We have the foundational knowledge necessary to advise across all sectors of your business. We see how all the pieces fit together and help eliminate silos. We will help you move forward with confidence and security, in a way that is best for your company as a whole.

And we do all this with no b.s. No false promises. No bloated processes. And no elitism.

Better business decisions in 4 minutes or less. Subscribe to the Decision Science Blog here.

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