YOUR NEXT DECISION STARTS HERE
Pierce through the noise. Make choices that count.
Kabiri Consulting uses a unique Decision Science framework to help businesses make the right choices and ethically influence the decisions of others. Nika Kabiri combines the right research, statistical techniques, and mindful strategic thinking to help business professionals make their own decisions - whether for their company or themselves - and to help insights experts understand the purchase decision-making of consumers. Kabiri Consulting helps clients pierce through the chatter, analyze what matters, and make choices that count.
More control. Less regret. The best shot possible.
Real expertise. No fluff.
Nika Kabiri, JD PhD
Founder and President
Academically trained in choice theory and institutional analysis, Nika has spent 20+ years studying how decisions are shaped by psychological and sociological forces. In business, Nika has worked with industry leaders across multiple categories, from tech to CPG to non-profit, helping them understand consumer decision-making so they can make their own best strategic choices. Her clients have included global companies like Microsoft and Amazon as well as startup entrepreneurs who haven't launched their companies yet.
Nika teaches applied Decision Science at the University of Washington and writes about decision-making. She is a bestselling author and regular media contributor.