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"Academic research on human decision-making offers so much insight relevant to business - but few businesses have been able to leverage it. My mission is to bring this knowledge to you."

Nika Kabiri, JD PhD
Founder and Owner

Nika has spent 20+ years studying how people make decisions in a variety of contexts. She has spent 10+ years working with businesses of all sizes, across all industry categories, helping them drive strategic growth. Her clients have included Amazon, Google, Microsoft, Sony, Oakley, PepsiCo, General Mills, Anheuser-Busch InBev, the Seattle Seahawks, VMware, Zillow, Expedia, Smartsheet, and the Sierra Club, just to name a few. She has also served as an Advisor at Madrona Venture Labs, where she's helped startups get their footing.


Nika is a former faculty member at the University of Washington, where she taught graduate and undergraduate courses on Decision Science. She has a PhD in Sociology from the University of Washington, where her academic focus was on choice theory and decision-making within constraints. She also has a JD from the University of Texas.

Nika is a contributor to The Hill, Inside SourcesHuffington Post and Seattle Business Magazine. She has been featured in Yahoo News and as a top 10 coach in LA Weekly. She's been interviewed by Fast Company, Gizmodo, Voice of America, Forbes, and MarketWatch, and she's a regular podcast, radio, and TV guest. Her bestselling book Money Off the Table: Decision Science and the Secret to Smarter Investing is available on Amazon.

"We’re a start-up. Market research is expensive, time-consuming and frequently flawed. So we invited Nika to ground us in existing research relevant to our business. Two hours with her transformed how Rentline's team thinks about our product and go-to-market strategy. Pro tip: Invest in context before buying new data. Get Nika."

Ashley Wells, CEO, Rentline

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