Nika Kabiri, JD PhD
Founder and Owner
"Academic research on human decision-making offers so much insight relevant to business - but few businesses have been able to leverage it. My mission is to bring this knowledge to you."
Nika has spent 20+ years studying how people make decisions in a variety of contexts. She has a PhD in Sociology from the University of Washington, where her academic focus was on human decision-making. She currently teaches Decision Science at the University of Washington using a cross-disciplinary approach leveraging insights from behavioral economics, psychology, sociology, anthropology, and political science.
It is Nika's mission to leverage her knowledge on human decision-making to help businesses effectively influence consumer behavior and make better decisions of their own.
Nika has worked with businesses of all sizes, across all industry categories, helping them drive strategic growth. Her clients have included Amazon, Microsoft, VMware, Sony, Oakley, PepsiCo, General Mills, Anheuser-Busch InBev, the Seattle Seahawks, Zillow, Expedia, Smartsheet, and the Sierra Club, just to name a few. She is also an Advisor at Madrona Venture Labs, where she helps startups get their footing.
Nika also has a JD from the University of Texas. She's contributed to the Huffington Post and Seattle Business Magazine, and has been interviewed by Forbes and Market Watch.
"We’re a start-up. Market research is expensive, time-consuming and frequently flawed. So we invited Nika to ground us in existing research relevant to our business. Two hours with her transformed how Rentline's team thinks about our product and go-to-market strategy. Pro tip: Invest in context before buying new data. Get Nika."
Ashley Wells, CEO, Rentline
Nika blogs, writes white papers and book chapters, and co-authors books with industry experts. She's co-written a forthcoming book on how Decision Science can help with personal investment decisions. She's written book chapters on professional development, data analysis, and politics. She's written articles for Seattle Business Magazine, white papers for the legal profession, and blog posts for the Huffington Post. Nika also teaches a graduate course on Decision Science for Content Strategy at the University of Washington.
Contact Nika for a full list of her publications and to learn more about how her writing can help you.
Nika has years of experience teaching University-level courses and training students and young professionals on how to conduct research. She is currently an Affiliate Instructor at the University of Washington, where she teaches a graduate-level course on Decision Science. Nika brings all this experience to her clients, offering teaching and training to help small businesses establish research programs and decision-making best practices.
Contact Nika to talk about how she can build an internal research program for your business, with employee training.
Nika has spoken at major conferences as well as in front of small groups, coupling primary research with insights on decision-making to enlighten her audiences and enrich their knowledge.
Here's a sample of what Nika speaks about:
Why More People Aren't Buying Your Stuff: How Decision Science Can Help You Influence Consumer Purchasing
Not Blowing It: How to Make Confident Business Decisions
Decisive Culture: Using Decision Science to Build a Healthy Workplace Environment
Contact Nika to learn more, or to book her for your next event.
Radio and Podcasts
Nika has been interviewed on radio shows and podcasts, where she's shared her original research and insights on consumer behavior and on making solid business decisions. She is a recurring guest on the LAWsome podcast, helping leagal professionals grow their practices through solid decision-making. Nika is also available as a spokesperson for public relations campaigns.
Contact Nika to book her on your podcast or to learn more about her spokesperson services.