Custom research, powered by decision science.

Quantitative

Traditional quantitative research shows what people say they think and feel. Kabiri Consulting uncovers how they actually choose. By embedding heuristics, cognitive biases, and real-world decision patterns into our quant design, we deliver predictive, actionable insights into the true drivers of consumer behavior.

Qualitative

Traditional qualitative research fails because consumers often can’t explain their choices. Kabiri Consulting uses decision-science-based interview techniques to bypass post-rationalized answers and uncover the subconscious forces, emotional triggers, and hidden barriers driving real behavior. The result: strategies that actually work.

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