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For Consumer Insights Pros
Consumers are the lifeblood of any business, but their behavior isn't always straightforward.
Analyzing big data can identify correlations and make predictions - but it can't get at the mechanisms that drive decision-making, to where behavior can be effectively changed. Market research relies on self-reported data, which isn't particularly reliable.
Nika works closely with insights experts to understand consumer behavior in a different way. Leveraging academic research on decision-making, she addresses each client's specific consumer-related question, then conducts research to drive a deeper understanding of how people buy. informing strategic choices like how to change consumer habits, offer an appealing price point, offset anticipated purchase regret through messaging, and more.
By leveraging insights on human decision-making, you'll have a robust picture of why your consumers make their specific purchase choices - and what you can do to nudge them to purchase from you.
For Executive Leaders
Whether you’re a C-level executive or a mid-level manager, you’ve got important decisions to make. Your decisions might need to be made for the company – like who to hire, what product innovations to pursue, or what marketing agency to work with. Or your choices might about you, like what your next career move should be.
Or, you may have no clue what decision you need to make. All you know is that something has to change.
Nika will walk you through a four-stage process that employs statistical techniques to help you clarify your end game, define your options with clarity and the right information, forecast appropriately, weigh trade-offs accurately, and avoid decision-making pitfalls along the way. You’ll get clear on your goals and the best ways to get there.
Nika also works with business leaders in one-on-one advising sessions.
There are no guarantees in work or in life, but Decision Science can improve your chances. And you deserve the best chances you can get.