"How could I be so stupid?!"
It's human to judge the quality of a decision by its outcome. But outcomes are shaped by variables that have nothing to do with the...
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DECISION SCIENCE TIPS
Better business decisions in 4 minutes or less.
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Nika Kabiri, JD PhD
- 4 min
Freaking out and buying stuff: Why you should pay attention to consumer stress
Stress causes consumers to more likely act on impulse, which often involves habitual behavior. If you're trying to get consumers to try...
Nika Kabiri, JD PhD
- 4 min
"Let it burn": What meaning-making in Brazil tells us about consumer insights
The Brazilian government wants people to just stop making such a deal about the Amazon rainforest fires. As if we don't have our own...
Nika Kabiri, JD PhD
- 4 min
The rock and roll mindset: Motley Crue and decision framing
Nikki Sixx sucked at music. According to one documentary, Sixx, before his Motley Crue days, shoplifted a guitar so he could join another...
Nika Kabiri, JD PhD
- 3 min
"I'm not worried!": What hurricane evacuation decisions tell us about consumer behavior
Dorian is coming. Some guy on the radio living in the Carolinas was asked if he would evacuate. “I’ve been through three hurricanes...
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